Warner Bros. Paid YouTubers For Positive Reviews


Pop Culture Uncovered

On the morning of July 12, 2016, entertainment website ‘The Verge’ broke the story that several prominent YouTubers (one of whom was the wildly popular ‘PewDiePie’) were paid “thousands of dollars” by Warner Bros. to give positive reviews to the video game Middle Earth: Shadow of Mordor.  According to Ars Technica, Warner Bros.’ deal with these YouTubers stated that they were required to make posts to Twitter or Facebook about the game, and also had to produce videos about it.  There were several caveats to the agreement, some of which prohibited the YouTubers from expressing negative opinions about the game (or Warner Bros.) or showing any bugs/glitches that may have been present in the game itself.  The agreement also stated that each of the influencers who were paid to promote the game were required to make “a strong verbal call-to-action”, instructing viewers to click the link in the description…

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