Marvel Blaming Diversity for Sales Dip is Wrong

Pop Culture Uncovered

It seems like the topic of diversity in comics has reared its ugly head again. For the past month there have been many speculators whom  have been tearing apart what Marvel has been saying about how diversity in comics have related to the sales of books. Let’s start with a statement that vice president of sales, David Gabriel gave to Entertainment Weekly:

“What we heard was that people didn’t want any more diversity. They didn’t want female characters out there. That’s what we heard, whether we believe that or not. I don’t know that that’s really true, but that’s what we saw in sales.”

Also when it came to race he said:

“We saw the sales of any character that was diverse, any character that was new, our female characters, anything that was not a core Marvel character, people were turning their nose up against.  That was difficult for us because…

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